Hoodie by Nicce London, No longer just a slacker staple, Drawstring hood, Half-zip placket, Contrast smooth panels, Over-the-head style, Small logo detail, Pouch pocket, Fitted trims, Regular cut, Fits you just right. Clean, contemporary design is at the forefront of Nicce London's vision. Founded in 2013 and inspired by Londons ever-changing music scene, the British label applies its contemporary cuts to a functional line of streetwear. Branded sweats and jackets sit alongside a range of printed T-shirts, with some styles exclusive to ASOS.