Hoodie by Nicce London, No longer just a slacker staple, Drawstring hood, Half-zip placket, Chest logo, Raglan sleeves, Pouch pocket, Regular fit - true to size. Clean, contemporary design is at the forefront of Nicce London's vision. Founded in 2013 and inspired by Londons ever-changing music scene, the British label applies its contemporary cuts to a functional line of streetwear. Branded sweats and jackets sit alongside a range of printed T-shirts, with some styles exclusive to ASOS.