Hoodie by NICCE, All-over branding, For that logo lifestyle, Drawstring hood, Over-the-head style, Pouch pocket, Regular fit, No surprises, just a classic cut. The designers behind NICCE look to the streets of London for inspiration, and with its diverse culture and rich music scene, its not hard to see why. Expect T-shirts and hoodies in fresh shades, and backpacks and bum bags for all your essentials. The brands swim shorts and vests are ideal for sunnier climes, too.