Trainers by New Balance, Supplier code: MCRUZHN, Lace-up fastening, Branded tongue and sides, Pull tab for easy slip-on style, Padded for comfort, Textured tread. Boston based brand, New Balance began life in the 1900s as an arch support company. Developed into a range of custom-based trainers with high performance credentials, each style is numbered, placing an emphasis on the New Balance philosophy; "not any one particular shoe".