Sweatshirt by New Balance, The clothing version of a comfort blanket, Crew neck, Logo design, The bigger the branding, the better, Fitted trims, Regular cut, Fits you just right. Boston based brand, New Balance began life in the 1900s as an arch support company. Since developed into a range of custom-based trainers with high performance credentials and an emphasis on fit, each design is numbered, in line with the New Balance philosophy; "not any one particular shoe". Look to suede panels and classic running shoes in low-profile styles.