Backpack by New Balance, For those must-carry essentials, Grab handle, Padded straps and back for comfort, External pocket, Concealed zip fastening, Branded design, Lined sleeve for laptop or tablet. For more than 100 years, New Balance has made it its goal to help people achieve theirs. The Boston-based brand mixes style with performance technology to create the best of fashion and function. Check out its running trainers and backpacks, or refresh your everyday staples with logo T-shirts and hoodies.