Bag by New Balance, For those must-carry essentials, Grab handle, Adjustable padded shoulder straps, Zip-top closure, External pockets, Interior compartment. For more than 100 years, New Balance has made it its goal to help people achieve theirs. The Boston-based brand mixes style with performance technology to create the best of fashion and function. Check out its running trainers and backpacks, or refresh your everyday staples with logo T-shirts and hoodies.