Bum bag by New Balance, From faux pas to hero piece, Adjustable buckle strap, Zip-front fastening, Branded patch to centre. For more than 100 years, New Balance has made it its goal to help people achieve theirs. The Boston-based brand mixes style with performance technology to create the best of fashion and function. Check out its running trainers and backpacks, or refresh your everyday staples with logo T-shirts and hoodies.