Trainers by New Balance, Lace-up fastening, Branded tongue and cuff, Padded for comfort, Signature New Balance logo to side, Chunky sole absorbs impact, Moulded tread for extra grip. Boston based brand, New Balance began life in the 1900s as an arch support company. Since developed into a range of custom-based trainers with high performance credentials and an emphasis on fit, each design is numbered, in line with the New Balance philosophy; "not any one particular shoe". Look to suede panels and classic running shoes in low-profile styles.