Trainers by New Balance, Not just for the commute, Lace-up fastening, Padded for comfort, New Balance branding, Slim sole, Flex-groove tread. For more than 100 years, New Balance has made it its goal to help people achieve theirs. The Boston-based brand mixes style with performance technology to create the best of fashion and function. Check out its running trainers and backpacks, or refresh your everyday staples with logo T-shirts and hoodies.