Trainers by New Balance, Supplier code: CT288NY, Textile upper, Lace-up fastening, Padded for comfort, New Balance logo, Chunky sole, Moulded tread. Boston based brand, New Balance began life in the 1900s as an arch support company. Developed into a range of custom-based trainers with high performance credentials, each style is numbered, placing an emphasis on the New Balance philosophy; "not any one particular shoe".