Trainers by New Balance, Not just for the commute, Lace-up fastening, Branded tongue and cuff, Pull tab, Sock-like cuff, REVlite midsole cushioning, Chunky sole, Flex-groove tread. Boston based brand, New Balance began life in the 1900s as an arch support company. Since developed into a range of custom-based trainers with high performance credentials and an emphasis on fit, each design is numbered, in line with the New Balance philosophy; "not any one particular shoe". Look to suede panels and classic running shoes in low-profile styles.