Jeans by Morgan, You can never have too many, High rise, Just like your standards, Button detail to front, Zip-side fastening, Flared fit - cut with a straight leg that flares at the ankle. Founded in 1968 by sisters Jocelyn Bismuth and Odette Barouch, French label Morgan opened its first store in Paris 6th arrondissement. Known for its ready-to-wear collections, the brands coats, jackets, jumpers and dresses are your new look du jour.