Coat by Morgan, Feel the benefit, Double-breasted placket, Smart thinking, Zip closure, Fax-fur trim, If you're partial to a textural switch-up, Regular fit - true to size. Founded in 1968 by sisters Jocelyn Bismuth and Odette Barouch, French label Morgan opened its first store in Paris 6th arrondissement. Known for its ready-to-wear collections, the brands coats, jackets, jumpers and dresses are your new look du jour.