Dress by Morgan, Round neck, Button detail, Contrast ruffle trims, For the frill of it, Bodycon fit, Holds you close. Founded in 1968 by sisters Jocelyn Bismuth and Odette Barouch, French label Morgan opened its first store in Paris 6th arrondissement. Known for its ready-to-wear collections, the brands coats, jackets, jumpers and dresses are your new look du jour.