Dress by Lipsy, Some serious daytime inspiration right here, Plunge neck, Floral print, Open back, Thigh-high split, Bodycon fit, Holds you close. Renowned for their statement party dresses, London fashion brand Lipsy channel a young, fun vibe in their partywear, footwear and jewellery collections. Dedicated to delivering fashion forward styles; look out for structured cuts, bold prints and heavy embellishment, with some lines exclusive to ASOS.