Hoodie by Levi's Plus, Throw on and go, Drawstring hood, Dropped shoulders, Levi's logo, Pouch pocket, Fitted trims, Oversized fit, More room for activities. Since launching its first "Lady Levi's" in 1934, Levi's, the original denim brand, has taken an innovative approach to design. The result is a range of tailored shirts and printed T-shirts, which complement its range of timeless denim. Levi's Plus adds plus-size skinny jeans and jersey to the mix, too.