Denim shirt by Levi's Plus, Western style, Ranch dressing, Point collar, Press-stud placket, Chest pockets, Levi's Red Tab logo, It's all in the details, Regular fit - not too loose, not too tight. Since launching its first "Lady Levi's" in 1934, Levi's, the original denim brand, has taken an innovative approach to design. The result is a range of tailored shirts and printed T-shirts, which complement its range of timeless denim. Levi's Plus adds plus-size skinny jeans and jersey to the mix, too.