Hoodie by Levi's, Welcome to the casual life, Drawstring hood, Colour-block design, Dropped shoulders, Pouch pocket, Fitted trims, Oversized fit, More room for activities. Since creating the first ever pair of blue jeans back in 1873, American label Levi's has gone on to become one of the worlds most iconic denim brands but you already knew that. Today, its collection has expanded to include jeans in a range of cuts and washes, as well as shirts, T-shirts and jackets. Look out for the brands 501 Original jeans, for an all-American, all-you look.