Hype holdall with logo taping In black

HYPE

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• Holdall by Hype, The ideal weekend companion, Twin handles, Zip-top closure, Branded taping, For that logo lifestyle. Hype began in the summer of 2011 when two friends decided they wanted to spend their holiday doing something more than just kicking back and relaxing. Garnering a band of followers through social networks and word of mouth, Hype now creates a full line of signature print t-shirts and sweatshirts with some lines exclusive to ASOS.