Bum bag by Hype, Hands-free style, Check print, Adjustable body strap, Secure clasp fastening, Zip closure, External pockets, Hype logo. The friends behind Hype spent one summer doing more than just kicking back and relaxing they dreamt up their own clothing brand. Fun, fresh and on-the-money, Hype like things brighter than bright, whether thats cosmic cats splashed across your t-shirts or cracked crystals all over your accessories.