Bum bag by Hype, From faux pas to hero piece, Branded lining, Adjustable body strap, Secure clasp fastening, Embroidered logo, Zip closure, External pocket. The friends behind Hype spent one summer doing more than just kicking back and relaxing they dreamt up their own clothing brand. Fun, fresh and on-the-money, Hype like things brighter than bright, whether thats cosmic cats splashed across your t-shirts or cracked crystals all over your accessories.