Beanie by Hype, Tops things off nicely, Bobble top, It's the little things that count, Branded design, Turn-up brim. Hype began in the summer of 2011 when two friends decided they wanted to spend their holiday doing something more than just kicking back and relaxing. Garnering a band of followers through social networks and word of mouth, Hype now creates a full line of signature print t-shirts and sweatshirts with some lines exclusive to ASOS.