Hoodie by HUF, For when comfort is key, Drawstring hood, Dropped shoulders, Print to chest and reverse, Front pouch pocket, Fitted cuffs and hem, Oversized fit, Falls generously over the body. HUF owner Keith Hufnagel grew up skateboarding in the streets of New York before moving to San Francisco to pursue his passion. Opening his first store in 2002, HUF aims to bring together streetwear, footwear and skateboarding, incorporating an ever progressive and evolving skate culture into their designs and practices.