Hoodie by HUF, Throw this on when the temperature dips, Drawstring hood, Long sleeves, HUF embroidered logo, Represent, Over-the-head style, Pouch pocket, Regular fit - true to size. HUF owner Keith Hufnagel grew up skateboarding in the streets of New York before moving to San Francisco to pursue his passion. Opening his first store in 2002, HUF aims to bring together streetwear, footwear and skateboarding, incorporating an ever progressive and evolving skate culture into their designs and practices.