Hoodie by HUF, For casual layering, Branded drawstring hood, Over-the-head style, HUF box logo, It's all in the details, Pouch pocket, Fitted trims, Regular fit - true to size. HUF owner Keith Hufnagel grew up skateboarding in the streets of New York before moving to San Francisco to pursue his passion. Opening his first store in 2002, HUF aims to bring together streetwear, footwear and skateboarding, incorporating an ever progressive and evolving skate culture into their designs and practices.