Socks by Happy Socks, Because the lost-sock struggle is real, Fitted cuffs, Floral design, Small logo, Mid cut. Happy Socks founder Viktor Tell worked as a graphic designer before turning his hand to the fashion industry. With an almost endless variety of sock designs and a vast colour spectrum, Happy Socks thrive upon their motto 'all play, no work', turning a simple, almost forgotten product into a much desired success story.