Boxer shorts by Happy Socks, Elasticated waistband, Branded design, It's all in the details, All-over pineapple print. Happy Socks founder Viktor Tell worked as a graphic designer before turning his hand to the fashion industry. With an almost endless variety of sock designs and a vast colour spectrum, Happy Socks thrive upon their motto 'all play, no work', turning a simple, almost forgotten product into a much desired success story.