Swimsuit by Free Society, It's already got your attention, Plunge neck, Club Tropicana print vibes (all thats missing is the sea), Cross-strap design, Tie fastening, Contrast trim, High-cut leg. Southern California-based swim brand Free Society makes a splash with its bold, no-holds-barred designs and contemporary silhouettes. Rule the pool in its scuba swimsuits, floral prints and tie-waist bikinis.