Bikini briefs by Free Society, Summers over when you say it is, Floral print, The bolder, the better, Low-rise waist, High-cut leg, Exclusive to ASOS, You heard it here first. Southern California-based swim brand Free Society makes a splash with its bold, no-holds-barred designs and contemporary silhouettes. Rule the pool in its scuba swimsuits, floral prints and tie-waist bikinis.