Bikini top by Free Society, For that holiday you haven't booked yet, Scoop neck, Lightly padded cups, Cut-out design, Cos sometimes less is more, Adjustable straps, Hood closure. Southern California-based swim brand Free Society makes a splash with its bold, no-holds-barred designs and contemporary silhouettes. Rule the pool in its scuba swimsuits, floral prints and tie-waist bikinis.