Bodycon dress by Forever New, The LBD its a classic, Bardot neck, Off-shoulder design, Inner gripper tape for a secure fit, Hook-and-eye placket, Zip-back fastening, Bodycon fit, Holds you close. Founded in Melbourne in 2006 as a start-up retailer, Forever New has evolved into one of the fastest-growing brands in Australia, thanks to its range of film and catwalk-inspired designs. Feminine silhouettes come in the form of structured midi dresses and floor-length maxis, while casual styles get a sleek update with tailored jumpsuits and ruffle tops.