Dress by Forever New, For that thing you have to go to, Plunge neck, Ruffle sleeves and hem, Regular fit, Just select your usual size. Founded in Melbourne in 2006 as a start-up retailer, Forever New has evolved into one of the fastest-growing brands in Australia, thanks to its range of film and catwalk-inspired designs. Feminine silhouettes come in the form of structured midi dresses and floor-length maxis, while casual styles get a sleek update with tailored jumpsuits and ruffle tops.