Coat by Forever New, Seriously, this is one nice coat, Fold-back collar, Removable faux-fur trims, Belted waist, Press-stud placket, Functional pockets, Regular fit, A standard cut for a classic shape. Founded in Melbourne in 2006 as a start-up retailer, Forever New has evolved into one of the fastest-growing brands in Australia, thanks to its range of film and catwalk-inspired designs. Feminine silhouettes come in the form of structured midi dresses and floor-length maxis, while casual styles get a sleek update with tailored jumpsuits and ruffle tops.