Midi dress by First I, Silver-tone finish, It's time to shine, High neck, Three-quarter-length sleeves, Keyhole back, Slim fit, A narrow cut that sits close to the body. Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. Were talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up.