Jacket by Element, Drawstring hood, Press-stud placket, Branded design, It's all in the details, Stretch cuffs, Regular fit - true to size. Skate hard and look good is the motto of skate brand Element. Founded during the early 90s in the surf n skate state of California, the label fuses high-quality construction with skate-inspired designs. Bold slogan t-shirts, jackets and backpacks lead a collection inspired by an active lifestyle, while an organic range caters to the brands earth-loving motifs.