Jacket by Element, Camouflage design, Stand out or blend in you decide, Spread collar, Press-stud placket, Functional pockets, Regular fit, True to size. Skate hard and look good is the motto of skate brand Element. Founded during the early 90s in the surf n skate state of California, the label fuses high-quality construction with skate-inspired designs. Bold slogan t-shirts, jackets and backpacks lead a collection inspired by an active lifestyle, while an organic range caters to the brands earth-loving motifs.