Jeans by Diesel, Mid-wash blue, Lightly distressed finish, It's all in the details, Regular rise, Concealed fly, Five pocket styling, Skinny fit - a tight cut for a sleek shape. Founded by Renzo Rosso in 1978, Diesel has since become a part of global youth culture, with its pioneering new styles and creative design methods. Known throughout the world for their jeans, Diesel now boasts a full clothing and accessories line that embraces the label's inimitable laid back style.