T-shirt by Diesel, Crew neck, It's classic you, Slogan print, A look that speaks for itself, Fixed trims, Regular fit - true to size. Founded by Renzo Rosso in 1978, Diesel has since become a part of global youth culture, with its pioneering new styles and creative design methods. Known throughout the world for their jeans, Diesel now boasts a full clothing and accessories line that embraces the label's inimitable laid back style.