Jeans by Diesel, Mid-wash finish, Regular rise, Concealed fly, Five pockets, Slim fit - cut close to the body. Founded by Renzo Rosso in 1978, Diesel has since become a part of global youth culture, with its pioneering new styles and creative design methods. Known throughout the world for their jeans, Diesel now boasts a full clothing and accessories line that embraces the label's inimitable laid back style.