Shirt by Diesel, All-over floral print, The bolder, the better, Point collar, Zip placket, Regular fit - a standard cut for a classic shape. Founded by Renzo Rosso in 1978, Diesel has since become a part of global youth culture, with its pioneering new styles and creative design methods. Known throughout the world for their jeans, Diesel now boasts a full clothing and accessories line that embraces the label's inimitable laid back style.