Hoodie by Diesel, Drawstring hood, Dropped shoulders, Branded front, For that logo lifestyle, Fitted trims, Regular cut, Fits you just right. Founded by Renzo Rosso in 1978, Diesel has since become a part of global youth culture, with its pioneering new styles and creative design methods. Known throughout the world for their jeans, Diesel now boasts a full clothing and accessories line that embraces the label's inimitable laid back style.