Briefs by Bonds, Tie-dye print, Embrace the throwback vibes, High rise, Brief cut, For when you want that extra coverage. It's been almost a century since George Bond set up his lingerie label, Bonds, in Sydney. Moving on from hosiery to a complete collection of bras, briefs, socks and loungewear, the Aussie label has been shaping our underwear drawers ever since. Its classic cuts and branded styles are our sleepover friends.