Bra by BlueBella, It's what's underneath that counts, Contour cups, Underwire support, Velvet trims, Strapped design, Adjustable straps, Hook-and-eye closure. Inspired by what lies beneath, British lingerie label BlueBella creates fashion cross-over styles with a provocative twist. Check out our edit of its bras, briefs and bodies and get to know our favourites the brands silky pyjama sets are definitely up there, too.