Maxi dress by Ba sh, Some serious daytime inspiration right here, All-over floral print, Say it with flowers, V-neck, Contrast trims, Flared cuffs, Pleated skirt, Regular fit - a standard cut for a classic shape. Ultra-cool Parisian label Ba sh was launched in 2003 by childhood friends Barbara Boccara and Sharon Krief, who wanted to create an 'ideal closet' of laidback-luxe, everyday pieces. Look to Ba sh for a subtle mix of simple, chic designs that are modern, feminine and inimitably French, with breezily pretty blouses, luxe knitwear and printed skirts in a range of soft cottons, silk and cashmere.