Shorts by Armani Exchange, Micro pattern, A little goes a long way, Regular rise, Concealed fly, Functional pockets, Regular fit, A standard cut for a classic shape. One of the most iconic names in fashion history, Giorgio Armani launched Armani Exchange in 1991 as a youthful, sportier sub-label of his eponymous brand. Influenced by music and street culture, the collection's tough, stylish watches stand out in particular for their precision performance and exceptionally well-engineered movements housed in high durability materials and bold oversized designs.