Jeans by Armani Exchange, Stretch denim, It's got a little give, Dark blue wash, Zip fly, Functional pockets, Branded tab to reverse, Slim fit, A narrow cut that sits close to the body. One of the most iconic names in fashion history, Giorgio Armani launched Armani Exchange in 1991 as a youthful, sportier sub-label of his eponymous brand. Influenced by music and street culture, the collection's tough, stylish watches stand out in particular for their precision performance and exceptionally well-engineered movements housed in high durability materials and bold oversized designs.