Jeans by Armani Exchange, High rise, Just like your standards, Concealed fly, Functional pockets, Wide-cut leg, Regular fit - true to size. One of the most iconic names in fashion history, Giorgio Armani launched Armani Exchange in 1991 as a youthful, sportier sub-label of his eponymous brand. Inspired by the laid-back street style Armani observed in his favourite cities Milan, New York, London and Tokyo the collection reimagines everyday staples across a range of clothing and accessories. Nail low-key dressing from head to toe with its bags, watches, jersey and denim.