Coat by Armani Exchange, Feel the benefit, Silky-feel lining, Top quality, inside and out, Notch lapels, Button placket, Side pockets, Split back, Regular cut, Fits you just right. One of the most iconic names in fashion history, Giorgio Armani launched Armani Exchange in 1991 as a youthful, sportier sub-label of his eponymous brand. Inspired by the laid-back street style Armani observed in his favourite cities Milan, New York, London and Tokyo the collection reimagines everyday staples across a range of clothing and accessories. Nail low-key dressing from head to toe with its bags, watches, jersey and denim.