Gym bra by adidas, Part of our responsible edit, Non-padded cups, Supportive underband for a secure fit, Branded design, Racer back. Iconic sportswear label adidas was founded in Germany by Adolf 'Adi' Dassler back in 1949. The brand creates sportswear built for functionality, with a conscious, design-led ethos. Creating everything from street-smart styles to retro-inspired pieces, adidas prides itself on its history of innovation and cutting-edge design.